Pay Per Click (PPC) marketing involves running an advertisement that you pay for when someone clicks on the ad. The person is directed to your site when he or she clicks on the ad. PPC marketing and affiliate marketing are different. In affiliate marketing, the agent is paid a commission for convincing a customer to buy a product from a website through a referral bar code, link or a code. The more the sales the company makes from the agent (affiliate) that more the conversion. Bloggers on websites and YouTube earn their money from affiliate marketing because of their massive influence on masses. PPC marketing excludes the services of an affiliate who connects the company and the customers. The following are the advantages of PPC marketing.
You will get fast results from PPC marketing. When you use PPC marketing on social media, you are assured that many people will see the ad and click n it.
You can analyze the results of PPC marketing as they come in because they are generated on a real-time basis. The marketing team can make the right decisions because they can get information about the costs, profits, clicks, views, visits, and conversions as the PPC ad is still running. You can improve the PPC ad in real-time if the ad that is running is not generating the desired results.
Changes of the search engines’ algorithms do not affect the performance of PPC ads because they are not connected to SEO. When there are changes in the algorithms of the search engines, the ranking of the website drops hence the traffic of the website also decreases. It does not matter whether the algorithms of the searched engines change because your PPC ads will continue to generate a high number of clicks unaffected.
PPC marketing allows the company to reach out the specific potential customers in a market that has customers who have dynamic needs. You have to specify the keywords, website, location, device, time and date that the PPC ad should appear before the targeted people. You should protect the image of your company by targeting specific people who need your products and services so that your ads do not irritate people who do not need when you are selling.
PPC marketing is affordable. Small and large organizations can afford to invest in PPC marketing. In print media and mass media advertising, you pay before the ad is rolled out without knowing the number of people who will view the advertisement, but in PPC you pay for the number of clicks that the ad will generate with is a fair deal.